Case Study
Coach Anupam Srivastava x Social Kala
Client
Anupam Srivastava – Mindset Coach, Speaker, and Author
Duration
90 Days (Ongoing Partnership)
Focus Areas
Personal Brand Development | Mindset Coaching | Spiritual Content Strateg
The Challenge
Coach Anupam Srivastava, a modern spiritual thinker, has dedicated his life to simplifying ancient Indian wisdom and psychology for the modern world. With a deep understanding of texts like the Ramayana, Gita, and Upanishads, his goal was to shift the way people understand personal growth—not just through motivational quotes but by training the mind as a tool.
However, the gap lay in packaging this knowledge for digital natives and building a compelling brand presence across platforms like LinkedIn, YouTube, Instagram, and WhatsApp communities.
While Anupam Ji had deep content, his voice wasn’t reaching the right people consistently online.
He needed:
✅ A focused narrative
✅ Clear positioning
✅ A way to translate complex spiritual ideas into engaging digital formats
✅ A strong funnel from awareness to engagement
Our Approach
Social Kala stepped in as a strategic brand and content partner to help build Coach Anupam’s digital presence with clarity, consistency, and soul.
Here’s what we did:
1. Brand Voice Development
- Refined his messaging: from ancient scripture to daily mindset transformation
- Positioned him as a modern-day translator of timeless truths for personal excellence
2. Content Architecture
- Weekly live sessions on Zoom to engage community members deeply
- Short-form video content & quote-based reels across social media
- Long-form philosophical reflections packaged into LinkedIn articles
- Visual storytelling (e.g., Krishna vs. Founders posts) for virality
3. Community Building
- Launched a WhatsApp community for inner-circle interactions
- Designed emotional hooks for session reminders, polls, and reflections
- Promoted Coach Anupam’s book through authentic storytelling
4. Platform Optimization
- Created banners, podcast titles, thumbnails, and branding kits
Improved discoverability and retention on platforms like YouTube & LinkedIn
The Results (In First 90 Days)
Community Growth
+800 members organically
Avg. Friday Live Attendance
85% slot fill rate
Lead-to-Client Conversion Rate
23% in first 4 weeks
Storytelling Content Engagement
5x average interaction rate
Clarity Crew Retention Rate
75% stayed beyond 30 days
Workshop Testimonials
30+ organic testimonials
“Most people don’t fail because they lack motivation. They fail because they’ve never been taught how to use their mind. That’s what we’re changing.”
— Oliver Majid
Conclusion
Social Kala helped Oliver not just market — but manifest his vision. By turning his emotional depth into community connection, and his words into business systems, Oliver has found a repeatable, soulful model for helping people transform.
Your story can be your biggest asset — if you learn to tell it right.
