Case Study
Empowering NutrifyMyDiet to Build a Stronger Digital Presence
Client
Shona Prabhu – Founder, NutrifyMyDiet
Duration
90 Days (Ongoing Partnership)
Focus Areas
Brand Positioning, Website Development, Service Structuring, Sales & Marketing Strategy, Content Design
The Challenge
Shona Prabhu, a renowned Sports Nutritionist and the founder of NutrifyMyDiet, had already built a solid offline reputation among elite athletes and clients across India. However, her growing vision required a well-defined digital ecosystem to position the brand clearly, serve a broader audience, and streamline client acquisition through a structured online funnel.
- Unstructured online presence across platforms
- Absence of a centralized platform to showcase services and book consultations
- Lack of clarity in communicating the wide range of offerings
- Manual dependency for client onboarding and lead follow-ups
Our Approach
Social Kala partnered with Shona to transform NutrifyMyDiet into a digitally structured, client-focused brand. Here’s what we did:
- Brand Positioning & Service Clarity
We helped structure NutrifyMyDiet’s vast expertise into 6 core service categories:- Weight Management
- Sports Nutrition
- Women’s Health
- Wellness Nutrition
- Medical Nutrition
- Family Nutrition
Each category was further broken down for clear targeting and SEO optimization.
- Weight Management
- Website Strategy & Development
We designed a clean, functional, and mobile-responsive website with:- User-friendly navigation
- Detailed service pages
- Embedded payment and booking systems
- SEO-ready structure for future content marketing
- User-friendly navigation
- Sales Funnel & Payment Integration
Built a clear call-to-action strategy across the website to guide users toward consultations and payment links using Razorpay.
Content Design & Visual Identity
Created branded visual content aligned with the tone and trust Shona carries as a clinical nutritionist and educator.
The Results (In First 90 Days)
Community Growth
+800 members organically
Avg. Friday Live Attendance
85% slot fill rate
Lead-to-Client Conversion Rate
23% in first 4 weeks
Storytelling Content Engagement
5x average interaction rate
Clarity Crew Retention Rate
75% stayed beyond 30 days
Workshop Testimonials
30+ organic testimonials
“Social Kala truly understood my brand and helped translate my offline credibility into a powerful online presence. Their structured approach brought clarity to how we present our services, and the website now works like a silent salesperson for NutrifyMyDiet.”
– Shona Prabhu
Conclusion
Social Kala helped Oliver not just market — but manifest his vision. By turning his emotional depth into community connection, and his words into business systems, Oliver has found a repeatable, soulful model for helping people transform.
Your story can be your biggest asset — if you learn to tell it right.
